P-6000 RELEASE / Atlanta / 2026

PFUSA.
NIKE.

PFUSA. JUST ROLLOUT.

Saturday, November 14, 2026Doors 8:00 PM → 2:00 AM
523 Joseph E Boone Blvd NWAtlanta, GA 30314
1,500 guestsInvite-only · RSVP list · ID check · wristbands
View the space ↗Latest updatesProduction deck ↓
Partner working documentPinkFlamingoUSA / Nike / JD SportsDraft V2 · 2026-10-27
CONTENT CAPTURE · TWO SHOOT DAYS

Shot lists

Each day has its own page. Open a shoot day to view its shot list and production details.

Day 1 · Fri Oct 16Open the Day 1 shot list ↗View the run of show and shot-by-shot plan.Day 2 · Sat Oct 17Open the Day 2 shoot hub ↗View the shot list, call sheet, locations, and production details.
01 — STATUS

Where we are

Production progress, owners and outstanding approvals.

Overall readiness

52%Average across 10 workstreams
Waiting on Nike
2 items
See what we need →

Workstreams

Venue + permitsOUR Agency
80%
Venue locked. Load-in window confirming with venue.
Floor planOUR Agency
45%
Floor plan issued separately. 3D space below reflects the current layout.
Stage + lightboxOUR Agency
60%
PF | Nike + NSW lightbox in fabrication. Two PF | Nike-wrapped show cars (G-Wagon + BMW M4).
Racing simsOUR Agency
70%
Row of full-motion sim rigs on a lit plinth along the NSW LED wall. Leaderboard on the wall.
BarOUR Agency
55%
Bar build designed. Menu open.
Custom station + merch + P-6000JD Sports / PFUSA
50%
20' NSW-branded container. Blanks, merch and P-6000 stock to confirm with JD Sports.
LoungeOUR Agency
65%
White couch clusters + cocktail tables sourced.
Talent / DJsPFUSA
30%
Lineup set: Toancho, JerryxJahova, Jasmine Daniels. Confirmations pending.
Content captureOUR Agency
40%
Shot lists drafted. Crew holds placed.
Guest list + RSVPPFUSA / Nike
25%
RSVP system selected. Final list with Nike.
02 — LATEST

What changed

Latest production notes. Pink marks an outstanding Nike decision.

Oct 27Ops

Event overview Draft V2 — hub updated

Hub content now follows the Draft V2 event overview: six zones, new lineup (Toancho, JerryxJahova, Jasmine Daniels), updated run of show and P-6000 flow. Talent and remarks times still to be confirmed.

Oct 10Content

Oct 15 shoot — call sheet posted (mock)

Pre-event content shoot at the venue Thursday Oct 15. Camera crew check-in 9:30 AM at the roll-up door. Full schedule + crew calls in the Call Sheet section — times TBC, final version to follow.

Oct 10Ops

Event hub is live

This site replaces the slide deck as the single source of truth. We'll post every change here, and anything that needs a Nike decision is flagged in pink.

Oct 10Creative

3D space model — first pass

Interactive 3D of the warehouse with all six zones placed: entrance, main stage + DJ, racing sims, custom station + merch + P-6000, bar and lounge. Click any zone to fly to it. Layout will track the floor plan as it's finalized.

Oct 9Approval

Container wrap graphics — NSW branding

20' container is NSW-branded with pink LED edge lighting. Renders in the gallery. Swoosh usage pending Nike brand approval.

● Needs Nike input
Oct 8Ops

Run of show v2 posted

Doors 8 PM → close 2 AM. P-6000 window opens 10 PM at the custom station, one pair per guest. Nike / JD Sports remarks slotted at 9:30 PM welcome moment — need names + length from Nike.

● Needs Nike input
Oct 7Content

Content shoot plan drafted

Photo + video crew on arrivals, the drop, sim finals and stage. Deliverables cut for JD Sports P-6000 rollout + Nike social. Full shot list below.

Oct 5Build

Venue confirmed

523 Joseph E Boone Blvd NW locked for Nov 14. Load-in Nov 13–14 (day), strike from 2 AM Nov 15.

03 — THE SPACE

523 Joseph E Boone — in 3D

Draft warehouse layout. Select a build to inspect it, or drag to look around. Positions subject to the final floor plan.

Loading 3D space…
04 — BUILDS

Six zones · one room

Open-floor warehouse with sightlines back to the stage from everywhere.

01

Entrance Moment + Check-in

NSW LED welcome tunnel with a WELCOME script overhead, red uplight and haze.

  • NSW-branded check-in desk at the mouth: RSVP scan, ID check, wristband, stanchioned lanes
  • Photographer stationed for the first 90 minutes
  • 1,500 cap — security holds at capacity
Doors 8:00 PM
02

Main Stage + DJ

Suspended PF | Nike and NSW lightbox over the DJ booth, with speaker stacks.

  • Two PF | Nike-wrapped show cars on stanchions (a G-Wagon and a BMW M4)
  • NSW LED walls, pink / blue column wash, moving heads
  • Toancho 8:00 PM · JerryxJahova 10:00 PM · Jasmine Daniels 11:30 PM
8:00 PM – 1:45 AM
03

Racing Sims

Row of full-motion sim rigs on a lit plinth along the NSW LED wall.

  • NSW seats, wheel + pedals, curved screens
  • Stanchioned queue, timed laps, live leaderboard on the wall
  • Finals + winner from the stage at 12:15 AM
8:00 PM – 12:15 AM
04

Bar

Branded PFUSA | Nike bar front, pink LED underglow, backlit bottle wall.

  • Full service
  • Bar menu TBC
  • Last call 1:30 AM
8:00 PM – 1:30 AM
05

Custom Station + Merch + P-6000

20' NSW-branded container with pink LED edge lighting. Live customization, event merch and the JD Sports P-6000 purchase window.

  • Event merch: tees, hoodies, caps
  • P-6000 window opens 10:00 PM — one pair per guest
  • 01 Order (left window) → 02 Press (heat-press live) → 03 Pick up (right window, name called)
Drop opens 10:00 PM · closes 12:30 AM
06

Lounge

White couch clusters, cocktail tables and candlelight under the NSW LED wall, with sightlines to the stage.

  • Reserved VIP pockets for Nike + JD guests
LINEUP

On the decks

Set times to be confirmed with performers.

Headliner

Jasmine Daniels

Supermodel turned DJ, with surprise guest-star appearances.

11:30 PM – 1:45 AM
Host + DJ

JerryxJahova

Hosts on the mic from doors, then DJs. Artist cameos: BBYKELL, ZUKENE.

10:00 – 11:30 PM
Opener

Toancho

Opens the night.

8:00 – 10:00 PM
05 — RUN OF SHOW

Saturday, November 14, 2026

Draft v2 — talent and remarks times to be confirmed with Nike, JD Sports and performers.

TimeSegmentDetailZone
7:30 PMFinal walkthroughAll zones live-checked. Staff, security, bar and print team in position.—
8:00 PMDoors open · ToanchoWalk-in via the welcome tunnel. Bar, sims and container open. Toancho opens (8:00–10:00).Entrance
8:00 – 9:30 PMOpen floorGuests arrive. Photo moment at the tunnel, sim queue running, customization orders.Open floor
9:30 PMWelcome momentJerryxJahova on the mic: PFUSA × Nike intro, P-6000 reveal, Nike / JD Sports remarks.Stage
10:00 PMJerryxJahova setHost + DJ set (10:00–11:30) with artist cameos from BBYKELL and ZUKENE.Stage
10:00 PMP-6000 drop opensJD Sports purchase window opens at the customization + merch container. One pair per guest.Custom
10:30 PMSim heatsLeaderboard round 1 — fastest laps called out from the booth.Sims
11:30 PMJasmine DanielsHeadline DJ set (11:30–1:45) with surprise guest-star appearances.Stage
11:45 PMLast call — customFinal customization orders taken; pick-up runs to 12:30 AM.Custom
12:15 AMSim finals + winnerTop times run off. JerryxJahova announces the winner from stage.Sims
12:30 AMContainer closesP-6000, merch and customization pick-up close.Custom
1:30 AMLast callBar last call.Bar
1:45 AMMusic down, lights upJasmine Daniels set ends. House lights to 50%, security begins exit flow.All
2:00 AMDoors closeEvent ends. Strike / load-out begins.All

Entry + capacity

1,500 cap. RSVP + ID check, wristbands, clicker count. Security holds at capacity.

Safety

Sim row and cars stanchioned. Extinguishers at bar, sims and container. Egress clear. Medic on site.

Staffing

Door / security, bar team, print team, brand ambassadors (sims + container), stage manager, DJs, host.

Content capture

Photo + video on arrivals, the drop, sim finals and stage. Feeds the JD Sports P-6000 rollout.

Load-in / strike

Container, sim rigs, LED walls, stage lightbox and cars load in Nov 13–14. Strike from 2:00 AM Nov 15.

06 — CONTENT CAPTURE

The shoot

Photo + video on arrivals, the drop, sim finals and stage. Content feeds the JD Sports P-6000 rollout and Nike social.

Pre-doors / empty room

6:30 – 7:30 PM
  • Hero wides of every build, lit, no crowd
  • Container exterior + interior detail, sim row
  • Show cars beauty pass — G-Wagon + BMW M4 (slider + gimbal)
  • Lightbox + LED wall reveal
  • P-6000 product — macro
Stills ×1 · Video ×1 · Gimbal

Arrivals

8:00 – 9:30 PM
  • Door + wristband moment
  • Crowd build-up wides from stage
  • Fits / street style — Nike heads
  • Sim queue + first laps reactions
Stills ×2 · Video ×1

Welcome + The Drop

9:30 – 10:30 PM
  • Host + Nike / JD remarks (locked-off + roaming)
  • P-6000 reveal — product hero
  • Window opening — first purchases, hands-on-box
  • Crowd reaction to reveal
Stills ×2 · Video ×2 · Audio feed from booth

Peak + Sim Finals

11:00 PM – 12:30 AM
  • Jasmine Daniels headline set — full show look
  • Sim finals — leaderboard + winner
  • Winner announced on stage
  • Lounge / bar vibe — candlelight, pink underglow
Stills ×2 · Video ×2
DeliverableSpec · turnaroundFor
Same-night recap reel9:16 · 30–45s · delivered by 6 AM Nov 15Nike + JD Sports social
Hero photo set40 edited stills · 24 hrsNike / JD / PFUSA
P-6000 rollout cut16:9 + 9:16 · 60s · 72 hrsJD Sports P-6000 campaign
Full gallery300+ stills · 1 weekAll partners
Raw footage archiveDrive link · 1 weekNike (on request)
07 — OCT 15 SHOOT · CALL SHEET

Thursday, October 15, 2026

Content Shoot — Call Sheet · 523 Joseph E Boone Blvd NW, Atlanta, GA 30314. Camera crew: check your call time below and check in with production on arrival. Mock v1 — times TBC

TimeActivityWhoWhere
9:00 AMProduction arrives · site openOUR AgencyRoll-up door
9:30 AMCamera crew check-in + load-inAll cameraRoll-up door
10:00 AMSafety walk + shot-list reviewAll crewOpen floor
10:30 AMLighting setup — container + barG&E · VideoContainer / Bar
11:30 AMContainer exterior + interior — stills + videoStills ×1 · Video ×1Container
1:00 PMLunchAll crewLounge area
1:45 PMP-6000 product — macro + tabletopStills ×1Merch station
2:30 PMShow cars beauty pass — slider + gimbalVideo ×1 · GimbalCenter floor
3:30 PMWall + LED logo tests on cameraVideo ×1Stage wall
4:30 PMRoom wides + venue scout stills for NikeStills ×1All zones
5:30 PMWrap + load-outAll crewRoll-up door

Crew calls

NameRoleCall
TBC — PhotographerStills9:30 AM
TBC — Director of PhotographyVideo9:30 AM
TBC — Camera OpVideo / Gimbal9:30 AM
TBC — GafferG&E9:30 AM
OUR Agency — ProducerProduction9:00 AM

Shoot-day notes

  • Check in with production at the roll-up door before unloading.
  • Venue is a working site — closed-toe shoes required.
  • Power available at the east wall. Bring stingers + gaff.
  • Lunch on site at 1:00 PM.
  • Lot behind the building — load in through the roll-up door
  • Day-of contact: Production (OUR Agency) — number on your confirmation email
08 — OPEN ITEMS

Decisions + what we need

Pink = waiting on Nike. Approve or leave a note below and it goes straight to production.

ItemOwnerDueStatus
Floor plan (final)OUR AgencyOct 24In progress
Nike + JD Sports remarks — who speaks, how longNike / JDOct 24Waiting on Nike
DJ / talent confirmationsPFUSAOct 31In progress
Blanks / merch / P-6000 stockJD Sports / PFUSAOct 24Open
Bar menuOUR AgencyOct 31Open
Final guest list (1,500)PFUSA / NikeNov 7Open
Nike brand assets — approved Swoosh files + usage guideNikeOct 17Waiting on Nike